Monthly Archives: October 2016

Analytics best practices for store locator software

Store locators have a unique set of important events and need special attention when tracking user behavior.  Of course, we need to understand number of unique visits, visit duration and bounce rate.  Those types of events should be tracked by your existing analytics package.  This article explores the locator-specific behavior that should be analyzed so that [...]

Analytics best practices for store locator software 2018-04-04T13:57:45+00:00

Publishing promotions to locations

Publishing promotions and events to your store locator and location landing pages should be a regular occurrence.  Events, coupons and promotions embedded in your local marketing message can represent the tipping point that causes a searcher to choose your brand over another.  Local search takes many different forms, and is often related to something happening right now.  Your ability [...]

Publishing promotions to locations 2018-04-04T13:57:45+00:00

Building a service area map search

When your business provides services in a certain geographic area, or areas, providing the customer a clear method of locating your services can be challenging. With MetaLocator you can provide a simple search interface that allows the end user to enter their address, and match a search result based on a complex boundary or region. [...]

Building a service area map search 2018-04-04T13:58:39+00:00

Tracking first business visits with email marketing automation

We use email marketing automation extensively here at MetaLocator during our on-boarding process.  Recently, a colleague asked me about using email marketing automation for his group fitness business.  In my colleague's gym, they offer a free first class to anyone who would like to try out the gym.  In this article we explore how to automate and [...]

Tracking first business visits with email marketing automation 2018-04-04T13:58:45+00:00