Choosing dealer locator software is a big decision. It isn’t a dire situation, but it’s one that can have a large impact on your business and the network of dealers you carry relationships with. Dealer Locators have lots of functions and features to take into account, it can get overwhelming…we get it. So, let’s narrow it down to the 10 biggest things to take into account when shopping for new dealer locator software.
1. Ease of Use
This one’s obvious…what good is a locator you can’t use effectively or efficiently? Ease of use doesn’t apply to just your customers, the back-end should also be accessible for anyone on your team to use. Basically, our goal with MetaLocator is for anyone to be able to prop up a functioning locator in minutes. Our interface builder is a simple point and click system that requires no coding experience, allowing you (or anyone on your team) to utilize the software easily.
2. Search Functionality
Search functionality is much more than just the ability to search for dealers in your area. Search functionality includes the ability to search by term, zip code, address and keyword matches. Another layer in search functionality is the ability to not only display the closest results, but also the best result. MetaLocator allows for results prioritization, allowing users to see the best fit result as the top results card.
3. Mobile Responsiveness
Not to be too blunt but it’s 2025, if your locator doesn’t work on a mobile device then what are you doing? Seriously though, anything your business is putting out online should be mobile-optimized…because everyone uses mobile devices and it only increases your odds of more sales by providing another device customers can utilize your interface from.
4. Map Integration
Map integrations are a large part of what makes a locator function…duh. But, what often gets overlooked is the map providers offered. Offering multiple options can provide the best experience when determining what’s best for your locator. MetaLocator by default offers MapTiler, but also has the ability to be compatible with Google Maps and MapBox.
5. SEO/Local Page Generation
SEO is everything when it comes to conjuring organic business online. Specifically, SEO location landing pages use local key terms and phrases to draw in local customers. SEO location landing pages act as an online magnet for your target audience at the local level. MetaLocator can automatically produce SEO landing pages for every location. With each location (or dealer in your network) getting their own SEO page, your locator provides more opportunity to be present in front of your desired local customers.
6. Analytics & Reporting
Another obvious one…what’s the point of the locator if you have nothing to show for its value? Providing analytics not only shows how much revenue the locator has generated through leads and conversions but also how many clicks, scrolls, calls and other metrics produced in the interface. In simple terms, you should be able to track everything that happens in the locator.
7. Lead Capture
This is where the money is made…the ability to capture and route leads is the lifeblood of not only your locator, but your entire business. The primary function of your locator should be to facilitate business, providing a lead form, where customers can submit their information and connected to a dealer (installer, technician, provider, etc.) is crucial. MetaLocator provides lead forms where customers can inquire on products and services by providing their contact information. These “leads” can be tracked at every step through the sales process with Lead Optimization.
8. Integrations
The ability to integrate with web builders, CRMs and other ecommerce platforms helps manage leads, measure campaign effectiveness and manage workflows. MetaLocator specifically supports integrations with major web building platforms, CRMs and CMS software, such as WordPress, HubSpot, SalesForce, WooCommerce, Drupal, Shopify, Magento and more…but MetaLocator also has the ability to integrate with any web building platform.
9. Customization & Branding
Your brand is your identity online, it’s how customers recognize your company. It’s a first impression for consumers, and a way to set yourself apart from the competition…your locator should seamlessly follow with and uphold these brand standards. The locator interface should utilize custom fonts and styles while also properly using the correct HEX colors of your brand. With MetaLocator’s interface builder the customization and branding options are endless. With the simple point and click system to build your locator interface, you can effortlessly change colors and fonts to ensure customers know exactly who they’re doing business with from the locator.
10. Support
As is common with technology, there can always be issues and questions that rise up. It’s vital to choose a locator software that will provide adequate support to your needs. With MetaLocator, all users get support included when they become customers. Our team also has an array of support documentation that can walk you through various features, functions and general set-up.
Check out MetaLocator’s software in action by visiting our examples page, featuring demonstrations of our locator software in various configurations.
To learn more about MetaLocator and our products, visit our products page.
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