As is in any industry, there are always new trends and innovations with locator software. MetaLocator is looking to capitalize on those trends to provide the best service and software possible to our customers in 2025.
One major trend in locator software is to create mobile friendly interfaces. In today’s digital society, there are many consumer opportunities through a mobile compatible website and locator. This gives company’s access to a consumer base no matter where they are. It also allows consumers to make purchasing decisions on the go, increasing the odds of a sale. The more access points consumers have, the more convenient purchasing becomes. Ease of purchase is a major factor in the purchasing decision process, and providing a seamless mobile integration for the locator eases the purchasing process. MetaLocator provides locator software that is pre-prepared to be fully compatible on mobile devices, providing our customers with the ability to draw in business for users on the go.
Real time location is another innovation that plays a large role in locator software in 2025. Real time location provides accurate and up to date information based on your current location, making it more convenient for customers to find nearest locations to them. MetaLocator uses the AutoFind feature to automatically detect the user’s location. Anyone interacting with a MetaLocator interface is then immediately shown the nearest stores or dealers to their location without having to interact with the software. This innovation makes the purchasing process easier by presenting customers with accurate information instantly, getting consumers to their desired location or product faster.
Security measures are another innovation in locator software. MetaLocator implements multiple security measures to ensure our users’ data is safe as well as their customer’s data. MetaLocator has completed the processes and tests to be SOC 2 Type I and Type II certified. SOC 2 certification involves an independent audit and review of MetaLocator’s handling of customer data, hiring, operations, vulnerability management, penetration testing and other variables. The benefits of being compliant with SOC 2 are that it provides a layer of insurance to all users that effective controls are in place to protect the consumer data. Creating a space where users feel safe on the internet will always be a strong focus for any software in 2025.
Integration with a CRM, like HubSpot, is another useful function of locator software in 2025. This feature is important because it allows the locator software the ability to gain consumer insight, capture leads, and work on sales optimization. Integration with a CRM can streamline operations by reducing the need for manual data entry. This saves time and allows your team to focus on other tasks at hand.
Web platform builders such as Squarespace, WIX, and WordPress are commonly used amongst businesses in 2025. Having a locator software that can easily integrate with those web building platforms is a must. This allows businesses to easily set up a website through a web platform but also easily integrate a locator for that site. Improving the web integration process for businesses provides more satisfaction with both their websites and their locator software. Locator software that is easily adaptable to a web builder is more likely to be the preference of companies due to the ease of installation and use with their existing website. MetaLocator has the ability to integrate with any website building platform.
Analytics play a major role in business commerce in 2025. For locator software, analytics allows you to see trends and statistics regarding your business. The primary focus of analytics is to understand where your business is performing well and more importantly, where it is struggling. This allows for businesses to assess those shortcomings and find ways to improve them. MetaLocator has its own analytics system, providing valuable insights to our users. Specifically, MetaLocator users have access to analytics for everything that happens in their interfaces. This includes analytics for various actions like visitors, page views, clicks and other behavior attributes. MetaLocator’s analytics also tracks leads, leveraging this can help your business save thousands of dollars by minimizing the amount of leads unanswered, maximizing the revenue earned in the locator.
Check out MetaLocator’s software in action by visiting our demos page, featuring demonstrations of our locator software in various configurations.
To learn more about MetaLocator and our products, visit our products page.
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