Lead generation is the foundation of building business through your dealer locator, so why would you ever want them going unanswered, forgotten, or lost? On average, dealer locator leads go unread 40% of the time, according to MetaLocator’s industry findings. This can result in companies losing out on thousands of dollars of revenue a month. Don’t fall into the trap of losing revenue through missed leads.
One way to save revenue through leads is by tracking your business’ performance with lead tracking. Delivering 100% trackable leads allows you to see where your leads are in the sales pipeline. This gives users the power to ensure that leads are getting to a responsive dealer and have been received.
By following user analytics like visitors, page views, clicks and every other aspect of your locator software, you can work to optimize your customer journey. MetaLocator users have access to analytics for everything that happens in their interfaces. Our analytics dashboard shows users a summary of customer interactions, behaviors and leads. This gives admins the power to track the number of leads received, average response times and ignored leads. Knowing which leads have been ignored is the first step in preventing the leads from being lost all together. Take action on the lead before the customer is lost to a competitor.
The ability to recover revenue from ignored leads is a powerful tool to prevent a lead from getting lost. With MetaLocator, users can do just that. MetaLocator has the ability to re-assign unattended leads to top-performing partners, allowing the lead to go to a reliable business partner, and preventing a loss of potential revenue.
Another way to never lose a lead is to re-send a lead that was ignored by its original recipient. MetaLocator recently introduced the power to re-send unacknowledged leads. Emails that have been deleted, lost, filtered, or forgotten can be re-delivered. This allows for another opportunity for the lead to be picked up by a more responsive dealer and generate business.
Many leads are converted by a customer just picking up the phone. One of the challenges of this is that phone calls historically have no way of being trackable, this leaves a business with no idea where the lead is coming from. MetaLocator now provides a way for phone calls to be tracked, allowing for users to track the number of phone calls over time. Users can then request status updates on leads initiated over the phone. This provides insights into which businesses are generally responsive and which ones are not. It also gives businesses a better understanding of lead outcomes and customer satisfaction, which can also lead to better practices and more converted leads.
Check out MetaLocator’s software in action by visiting our demos page, featuring demonstrations of our locator software in various configurations.
To learn more about these features and all of MetaLocator’s unique attributes, visit our features page.
Keep up with the latest updates on MetaLocator by following us on social media.