Those operating in the agriculture industry have a lot of unique qualities that makes them a prime candidate for using a locator. A major reason being how large and widespread the agriculture industry is in the United States alone. In 2021 in the USA, agriculture related industries accounted for a 5.4% share of the country’s total GDP. This is a total of $1.264 trillion.
Locators we see in the agricultural industry include:
- Dealer Locators for agricultural products, like grains, seeds and pesticides
- Dealer Locators for agricultural equipment including tractors, harvesters and tillage equipment
- Dealer Locators for irrigation equipment including pumps and sprinkler systems
These locators are not only for identifying and buying products, but also for maintenance and repair. Repair centers and maintenance contractor locators are a common application in the farming and agricultural space.
There are other benefits to having a locator for a agricultural company such as a strong and positive brand image. Having a branded, up-to-date, and reliable locator can create an improved brand image within the dealer network and consumers that many Agricultural brands sell to as well. Improving the company’s image is an easy and efficient way to win over more customers and beat out competitors in the Ag space. Providing easy access to authorized dealers and repair centers is a great way for the consumer experience to be improved.
Locators for agriculture brands can also boost and track sales and customer-service inquiries due to their lead-generation capabilities. With customers having easy access to dealers, it makes the purchasing and maintenance needs quicker and more convenient.
What a Good Agricultural Dealer Locator Should Have
An effective locator for a brand in the agricultural industry should have multiple features to easily navigate the dealer network. A major need is search functionality, this allows users to find dealerships near their location. The search function should be able to search via city and zip code.
Locators must also facilitate communication between prospective customers and the dealers in the locator. Customers should be able to easily contact one or more locations. The brand owner should know if the dealer has responded, and see metrics such as response time and follow-up.
An easy to use map is another vital piece to a agricultural locator. This makes it easy for users to see where dealers are located in their area. List view is another important feature that a agriculture dealer should have, on top of map view. List view should share vital information such as phone numbers, emails, addresses, and website links. It is also important to point out other vital information such as operating days and hours, MetaLocator’s dealer locator software offers multiple variations of list views for the user to choose from.
The option to filter dealerships by product line or brand is another trait an agricultural locator should possess. Relevant filtering allows for customers to be quickly directed to the products and sellers they desire, which in turn can boost sales and leave a positive impression on the customer.
MetaLocator prides itself on two principals. First, to never stop innovating. MetaLocator’s software is always evolving with the goal to go above and beyond the expectations of our customers. MetaLocator embraces customer knowledge. The goal of MetaLocator’s software is to provide a highly effective solution for you.
MetaLocator offers store locator software that can specifically be utilized to enhance any agricultural company. MetaLocator offers an easy to use interface as well as a simple set up, along with many other features.
MetaLocator’s store locator software works on any website, such as Shopify, WIX, Squarespace, and WordPress.
To learn more about MetaLocator and our products, visit our products page.