Distributor locators are useful software applications that can help buyers find the right distributor for a specific product. Utilizing distributor locator software can have many benefits, one of them being increased sales. The manufacturer can expand their market and make their business more widely available to more distributors and more potential customers by providing the locator software on the internet. When a brand owner makes finding their product more accessible to customers, they are significantly more likely to convert sales, thus increasing sales and revenue.
Brand visibility is one of the key benefits of any locator software. An increase in awareness can make a brand more top-of-mind to the consumer, which can have a positive effect on sales and revenue.
Distributor locator software also has the ability to improve or benefit partner relationships. By utilizing the software, partners can see your business is actively working to drive customers to their distribution area or territories, creating more business.
Distributor Locators in MetaLocator
MetaLocator has multiple features available for users to maximize the impact of their distributor locator. One key aspect of MetaLocator is the tracking and analytics. With MetaLocator analytics users can track everything that happens in their interface. This allows admins to see basic analytics like visitors, page views and returning visitors. It also allows admins to see more advanced statistics such as search performed and links visited.
A key feature of MetaLocator is the ability to track leads. Lead Optimization gives users the power to deliver 100% trackable lead notifications to ensure your leads don’t go ignored. Admins can also capture the number of ignored leads by a dealer, and even get response times. This allows businesses to promote high-performing distributors to better optimize business.
Crowdsourcing in MetaLocator is another example of a feature that can have a positive impact on a distributor locator. Crowdsourcing allows a distributor to claim and manage one or more profiles. Admins can allow users to add new and updated information into their profile, ensuring it is always up to date for customers.
MetaLocator offers users the ability to create Sales Territory maps in their interfaces. There are many advantages to using sales territories for any distributor locator. One of the main advantages is that sales territories can reduce competition or redundancy among sales representatives or dealers. The territories prevent representatives from duplicating marketing efforts or cannibalizing each other’s business, leading to more optimized business.
MetaLocator provides businesses with the ability to make their locator software perfectly integrate with their brand guidelines, with options for interface colors, fonts, button style, border radius and more. This gives users the ability to provide a custom look in their maps which can put more visual focus on certain elements of the locator depending on the intended audience. For locators that might focus on cities, parks or water features, these color and style tools can help those features stand out to potential customers.
To learn more about MetaLocator and all of its locator software features, visit our features page.
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