It’s safe to assume one of your goals for 2025 is to convert more leads from your locator…every year customers come to us with this specific goal in mind. We recognize that a lot of customers want better open rates and more responses as a solution to converting more sales. In theory, better open and response rates will conjure more revenue and better customer satisfaction.
So what’s preventing better open and response rates on the inquiries in your locator? If you’re using email for leads, you could be a victim of unopened, unread and ignored leads. The worst part is you probably don’t even know it.
That prompted us to come to a controversial conclusion: email is only part of the solution.
It’s a bold statement, we know…email has always been the main communication channel in business. You may be asking yourself, “If that’s not the solution, then what is?”
Fear not, we always have a solution. You could say we are “mobilizing” sending leads…by literally sending them directly to mobile devices via text message. The open and response rates to inquiries through text messaging is statistically hard to beat, especially when compared to their email counterpart.
Texting exceeds email in virtually every metric in terms of engagement. We found that on average, leads in your locator via email can go unread or unresponded to 30% of the time…basically exiling a third of all your potential business (that’s less than ideal).
Not only are inquiries through text more likely to be acknowledged than email, they have a higher probability to prompt a response…faster too. Text notifications are typically read 98% of the time, often within 3 minutes. Sheesh, with open rates that high, you’ll never need to track them again.
Email lacks in two main ways, not generating as many responses to leads, while also keeping your customers waiting longer for responses. Notifications through text message are a more versatile and effective way to get business information to partners.
Providing the power to convert leads from the locator on the go is a big step towards optimizing your sales process. Better open and response rates along with increased efficiency and customer satisfaction…seems like a no-brainer (hint: that leads to more revenue 💲).
The best part (besides more revenue of course), it’s a really simple transition to make. You provide the ability for partners in your network to opt-in to receiving lead notifications through text. A simple “Yes” from business partners will enroll them in the improved operation.
It’s an easy three step process:
- Partners opt-in to getting leads from the locator sent to their mobile devices.
- Dealers, contractors, technicians and other partners in your network receive leads on their mobile devices, providing them the opportunity for instant action on the business.
- Kick your feet up and watch your return on investment grow while leads get completed quicker and more frequently, ringing in more revenue.
But how will you know text notifications are working the way you intended them too? Through statistical proof. Specifically, MetaLocator provides analytics for users to measure an array of metrics, allowing you to draw out new insights, improving overall business functions. MetaLocator tracks all activity inside your locators, displayed in the analytics dashboard.
MetaLocator users can gain insights into their network’s notification click rates, response rates and response times. Identifying trends in these metrics can reveal who the strongest in your network are while also revealing which ones aren’t as productive. Complete more sales by re-routing leads from your locator to your highest performers in your network while also mending issues with struggling ones.
MetaLocator’s Text Lead Notifications are also fully compliant, adhering to privacy and regulation laws…providing one less thing for you to worry about.
Check out MetaLocator’s software in action by visiting our demos page, featuring demonstrations of our locator software in various configurations.
To learn more about MetaLocator and our products, visit our products page.
Keep up with the latest on MetaLocator by following us on social media.
Love MetaLocator? Let us know on Capterra.