Businesses often have a network of dealers who sell their products directly to consumers. Many times, these networks can be widespread. Dealer locators create an organized way to inform consumers on where they can find and purchase your products closest to them. Dealer locators have many functions beyond just informing consumers on where your products are sold.
What is a Dealer Locator?
It is software, oftentimes featuring a searchable map, that highlights the locations of dealers that carry your business’ products.
What are the most important benefits of a Dealer Locator?
- Provide an Efficient Way to Lead Customers to your Products: The primary purpose of dealer locator software is to provide a platform for consumers to find your product near them. Specifically, where they can find the closest dealer carrying your products. Easing the time and effort required for a consumer to find your product in their area will almost always increase conversion rates. Simply put, efficiency increases revenue. MetaLocator takes this to the next level by creating dealer locators that automatically display the nearest dealers with zero clicks required, with the goal in mind of directing the consumer to their desired information as quickly as possible. MetaLocator continues to provide efficient results by providing users the ability to promote and highlight their most responsive or high-performing dealers, improving the consumer experience.
- Generate Leads: Lead generation is one of the main goals of any dealer locator. There are many different mediums to communicate with dealers in a network and many of them can have varying preferences on how they prefer to communicate. The best way to convert these leads is through communication on the dealer’s preferred platform, this makes the sales process easier for your dealers, making it more likely for them to acknowledge leads. Another way to generate leads more from a dealer locator is by creating a good customer experience. When using a dealer locator software like MetaLocator, as opposed to a homegrown locator or plugin, it is much easier to update and manage creating the best possible customer experience. This positive experience keeps customers happy and coming back for your business.
- Turn more Leads into more Business: Leads are the lifeblood of any dealer locator, converting as many of them as possible is always the mission. This can be a challenge due to multiple factors such as invalid product information, unacknowledged or lost messages. These lost leads can still have life. MetaLocator provides users with the ability to re-send leads. This can give your business the opportunity to re-send a lead to the originally intended dealer, or re-direct that lead to a more responsive dealer, ensuring a sale gets made. MetaLocator also allows for admin’s to see who their most responsive dealers are, providing insight on the best dealers to send leads to.
- Make Data-Driven Decisions with Analytics: Dealer Locator Software should provide advanced analytics so users know everything happening in the locator. MetaLocator does that and more. Our team provides advanced analytics and key insights to help improve the business of our customers. Analytics from MetaLocator provide behavior and interaction analysis. Behavior analytics track data points like page views, visits and searches. Interactions track any and all events taking place in the locator. This can be website clicks, directions, details, clicks to call and more. MetaLocator also sends out monthly performance reports to all users providing these analytics along with highlighting major changes. For example, these key insights in the report will notify users if their website clicks have increased by a large percent in the last 30 days. Keeping users best informed on their locators, and highlighting major shifts can help users make business decisions backed by data from their dealer locator software.
- It Can Boost your Online Presence: One of the obvious advantages of a dealer locator is that it can make your brand and products more visible online, and easier for consumers to find. There are many other benefits of a dealer locator beyond that, for example search engines like Google reward businesses that provide helpful content to the platform. Dealer locator software does just that. The SEO value of a dealer locator can bring in new customers which in turn can increase your overall brand visibility and traffic on your site.
Dealer locators bring value to your business in multiple ways. MetaLocator creates locator software specifically designed to grow your business. To learn more about MetaLocator and the locator software visit our demos page to see a live replica of what your dealer locator could look like.
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