Locator software has many benefits to a business. Beyond just its primary functions of helping consumers find products or services, it can be a major contributor to SEO (search engine optimization). A locator software’s SEO benefits can be especially useful in local markets. Honing in on local areas and specific keywords for those areas is a proven way to enhance search rankings and a business as a whole.
Creating location landing pages is an effective tactic to boost local SEO through locator software. Location landing pages, also known as localized landing pages, are web pages specially designed to provide customers with information about a specific location in your business’ network. Localized content, using specific keywords and content tailored to that geographic area, can attract customers in that region searching for your business’ products. Optimizing these pages allows for businesses to better target those local audiences and rank higher in local search results. To see how MetaLocator implements Location Pages and the effect they have on a business, check out our Location Pages for Local SEO Case Study.
An example of SEO location landing pages from MetaLocator.
Capturing Leads is another crucial function of a locator. Lead capture (especially when implemented on a Location Landing Page) can impact local SEO by connecting customers to the nearest dealer in their area. It’s a provided place for customers to fill out their information in a Lead Form to be sent to the dealer. Lead Forms provide the option to submit a lead by various categories, giving the consumer the power to specify what product or service they are interested in. This information creates a seamless process, allowing the dealer to get the desired product or service to the customer quicker, keeping your local consumers satisfied with your product or service.
Allowing for reviews to be posted and displayed for each location is an efficient way to gain more local keyword opportunities for that specific location and push more organic SEO. When a customer writes a review they could use location specific terminology, linking the brand to that area which can boost the local SEO of the company in the area. Also, positive reviews reinforce brand trust which can also contribute to an increase in online traffic. Positive reviews signal to search engines that the business is reputable and therefore deserving of higher search rankings.
Integrating the locator software with GMB (Google My Business) is another strategy that can boost local seo and search rankings. GMB is a tool businesses can use to gain more visibility on Google. MetaLocator allows for data from GMB to synchronize with the locator software, ensuring all information is consistent between the locator software and Google. Another plus with GMB and locator software is that it is cost effective marketing.
Mobile compatibility is another way locator software can boost local SEO. Having a locator that properly works on mobile devices is a necessity for any business, it adds another platform for customers to find and interact with your business. This increases the amount of traffic coming to the site as well, which leads to better visibility in local search results. Google also rewards mobile indexing in search rankings, so mobile friendly locator software can lead to higher search rankings.
Analytics in the locator software for the local markets can be a way to optimize and boost SEO in the region. Analytics can provide insight to how the business is performing overall in the desired area. Analytics can show metrics from multiple regions, showing what is working in some and what isn’t in others. This allows for an opportunity to improve business in other areas, which can lead to better SEO in those specific areas.
Check out MetaLocator’s software in action by visiting our demos page, featuring demonstrations of our locator software in various configurations.
To learn more about MetaLocator and our products, visit our products page.
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