Location-based landing pages are web pages specifically designed to provide detailed information to users about a specific location. This can be applicable to retail stores, offices, bank branches, or locations for physicians.
Location landing pages are an effective marketing tool when properly used in combination locator software. They serve a primary purpose of providing a canonical resource that contains all available information regarding a specific location.. Commonly, a location landing page will feature search-engine-optimized content that includes brand and product keywords alongside local signals. This combination elevates results with brand and service keywords in searches with local intent, such as “window installation near me”, or “trampoline park near 53211” . These details are typically address and contact information for the specific location, directions, hours of operation, reviews and testimonials and photos and videos.
Consistent branding across pages is an important aspect when brands utilize location based landing pages. Each landing page features unique information, but it should keep the branding elements consistent to ensure that customers recognize the business and also raise brand awareness.
A location landing page in tandem with locator software can create a significant search engine optimization advantage for a business in localized markets. The landing pages give businesses the ability to cater specific marketing messages to specific locations, allowing them to communicate to a specific region and enhance the experience for customers in that area. Providing accurate and relevant local information to potential nearby customers also increases the likelihood of conversion.
In locators with indirect 3rd-party results, such as installers, dealers or other contractors, brand strategists can leverage location pages to improve and unify search engine results for prospective customers. Controlling the customer experience from the very first search reinforces the brand image while ensuring leads are delivered to preferred dealers in a trackable way.
One benefit of location-based landing pages is that they are a cost-effective marketing strategy. They allow businesses to focus on targeted marketing for a specific location without having to fund and create broad, national advertising campaigns.
Another advantage of location based landing pages is the ability for a business to track the analytics and performance of these specific pages. This allows businesses to track the performance of their individual locations. This data can provide business insights as well as user behavior and engagement for specific locations.
Location Landing Pages in MetaLocator
In MetaLocator, all new interfaces for enterprise engagements include location landing pages automatically. This allows users to reap the benefits of location based landing pages easily through MetaLocator’s software. MetaLocator creates one page per location which includes a crawlable hierarchy of location pages. We also optimized location markup so search engines include pages in map results.
MetaLocator makes it easy for users to seamlessly integrate their locators and location based landing pages into their current website. The interface builder allows users to create interfaces following the business’ desired guidelines, no programming skills required.
Analytics are a valuable source of information with locator software and a location based landing page. MetaLocator provides tracking for every action that occurs in a user’s interface. Learn more about tracking analytics in MetaLocator in our support page.
An important feature of a location based landing page is capturing reviews. This can be an essential marketing tool for specific locations in your network. MetaLocator gives users the ability to capture and display reviews at each location. Admins can then assess location performance in the reviews dashboard to see which dealers in your network are satisfying customers the most.
MetaLocator also provides the option for users to create crowdsourcing for location pages. Admins can provide a button for users to update a location’s details or suggest changes.
To learn more about MetaLocator’s offerings, visit our features page.
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