Furniture companies are in the unique position of having multiple avenues to be selling their product through. This could include:
- Retail stores
- Registered dealers
A locator for the Furniture brand website provides an essential path for users to find, purchase and start their furniture buying journey.
Furniture manufacturers benefit from a dealer locator by increasing sales. Dealer and showroom locators make it easier for potential customers to locate your brand’s products. Customers using a locator are in a critical step in the path-to-purchase, where the consumer is potentially still considering your brand among others. Furniture is one of those retail and commercial products where in-person tactile experience is a common requirement, and so proximity to a local showroom can be a big decision factor.
Another way furniture dealer locators can be of benefit is by increasing brand visibility. A locator can increase brand visibility and awareness by expanding the amount of exposure consumers can have to your brand. Having a strong locator on the internet makes your brand and network of dealers (or stores) easily accessible to consumers and can drive more sales for your brand. Saving customers time and effort in finding your stores or dealers can also drive sales.
Another valuable reason for a furniture manufacturer to have a dealer locator is the ability to track analytics. Analytics in a locator help track the number of visitors to your page or the number of clicks on a dealer or location. With MetaLocator, users can use analytics to also track leads. Leads that are tracked are converted at a much higher rate, leading to more sales and more revenue. To learn more about tracking leads in MetaLocator, see our page on tracking lead acknowledgement.
Features a Good Dealer Locator Should Have
A proper locator for a furniture company should have the correct features to best optimize sales and drive revenue. One feature a furniture locator should have is the ability to be mobile friendly. This gives consumers the power to see your locations from any device at any time, producing more opportunities and easing the process of sale for customers.
A map view should also be a common feature for any locator, this allows the user to visualize where each location is. It also allows for the locator to be more interactive with the user, improving the overall experience the customer has with your brand.
The locator should provide information about each location. Whether it be a showroom, retailer, or dealer, users should be easily informed on each location. Each location should include information on hours of operation, address, phone number, email, and website.
Lead capture is another feature that should be included in a locator. In the furniture business, especially in a commercial setting, many of the sales could be very large. It is crucial that the company converts on these large leads. To learn more on how to best capture more leads in a dealer locator, see our Locator Software for Lead Generation blog.
The locator should also allow for users to be able to filter their search results by product, or other specific criteria. In the example of filtering by product, if a consumer is looking to purchase a specific model of couch, they can swiftly be directed to the closest location to purchase the product. This is another easy step to make the purchase process more optimal for the consumer.
To learn more about MetaLocator and its product offerings and features, visit our products page.