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Contractor Finder: Fence Association

MetaLocator was tasked with creating a highly branded, functional locator for a well-renowned fencing contractor association. The locator connects customers to the best fit fencing contractor in the area to their specific needs. With project type categories and advanced filtering options, MetaLocator has created an interface that ensures quality leads are getting the correct results they require for business to be completed.

Project Objectives

Craft a locator presenting consumers with the correct fencing contractor results that fit their specific needs.
Connect customers with a local contractor based on certification, specializations, project type and proximity, not just the closest location.
Prominently feature the fencing association’s branding in new, unique ways throughout the locator’s UX, while adhering to traditional brand standards.
Create a clean, organized design to display the specific details about each location such as: training certifications, available services, areas of specialty and more.
Build a sales focused interface built with the emphasis of capturing and converting leads to sales through the use of contact forms in the locator’s results.

Key Features

Live Search

Results in the area appear in real time as users move the map.

Prioritization

The locator displays the “best” fit location in the area, not necessarily the closest, based on consumer needs.

Custom Design

Incorporating brand colors, logos and fonts to the locator while maintaining all vital search functionalities.

Search Filters

Get better results faster with filters for project type along with fence type, certifications and features.

Dynamic Custom Branding

The brand standards and colors are prominently shown throughout the interface in unique ways. Specifically, the coloring and movements of the results cards and map markers make for an easy to use and engaging UX while promoting the brand well.

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Advanced Filtering Ability

Beyond sorting by project type, users can select from an array of fence types, location features and certifications to filter results with. Ensure customers can easily find the best result for the fencing needs they have.

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Customer Inquiry Forms

Drive more leads from the interface. This configuration allows the fencing association to easily capture customer information directly in the locator, allowing them to be contacted to continue the sales funnel.

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Benefit Highlights

Social Media Integration

When applicable, results cards will display social media icons linked to each contractor’s individual pages.

Seamless Integration

The locator tightly fits into the company’s existing website, while adhering to branding standards.

External CRM Integration

This interface was specifically designed to integrate directly with the association’s CRM of choice.

Change Requests

Built-in “Suggest a Change” functionality allows customers to notify the association of inaccurate or outdated contractor information.

Thriving on mobile

High functioning Mobile integration allows for customers to perform searches and find location information efficiently with any device.

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Displayed Certifications

Highlight certified contractors in the results with various badges showcasing specific skills. When the user hovers over the badge an information bubble appears to further explain the contractor’s expertise.

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If I could sum them up in one word it would be service. After working with several other locator services, we changed to MetaLocator. Not only were we working on a tight deadline, our locator had unique requirements as well.

We emailed with questions numerous times and they always promptly responded with insightful suggestions. They even joined our team for a conference call to make sure everyone’s questions were answered. I highly recommend MetaLocator to anyone seeking locator software for their website.

Scott Johnson

PARTNER, KEY MARKETING GROUP

Enterprise Services

Data Automation

Configured daily import jobs to synchronize with Google My Business and a custom database

Custom Styling

Provided custom CSS programming to adhere to client brand standards

Accessibility Audit

Performed a WCAG AA audit and implemented compliant solutions

Project Leadership

Provided a step-by-step implementation plan for the client, including regular standups, timelines and clear oversight.

Construction Dealer Locator

A dealer locator for a global heavy equipment equipment manufacturer with complex search categories and a custom contact form.

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Milwaukee, WI 53202

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