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CRM for Dealer Locator Software Read Now

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CRM for Dealer Locator Software
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Dealer Locator for Construction & Heavy Equipment

A global equipment manufacturer, best known for making and selling construction and heavy machinery needed a complex locator with multiple search categories. The categories include Products Offered and specific equipment, and the locator generates leads through a custom contact form.

Key Features

Live Search

Results in the area appear in real time as users move the map.

Geolocation & Mapping

Easily locate nearby dealers and navigate to them with directions in the results cards.

Custom Categories

Customers can find the perfect dealer that fits their needs with search filters for both Products and Equipment.

Contact Form

The results prompt the customer to submit a form with their information to contact dealers, they then become leads.

Project Objectives

Establish a locator that finds construction & heavy equipment dealers.
Create a seamless brand experience from the website to the locator.
Distinguish searches based on product and equipment type.
Connect customers with their nearest dealer based on their search options.
Drive customers to contact dealers and become leads.
Allow dealers to manage their own profiles.

Search Categories and Filters

The search form prompts customers to search by location but also with a “product type” filter, and a dropdown selection menu of “equipment”. This gets the customer the most relevant results immediately after performing a search.

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Display Products in Results Cards

Results come with a clear, color coded category pill in the top left. This provides better visibility for customers to easily see the category of products sold at each dealer.

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Equipment Drop Down in Results Cards

Know exactly what equipment each dealer provides. Interactive drop down menus in the results card showcase the equipment used at each individual location, all while remaining aesthetically pleasing.

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Hours of Operation Displayed

Results cards show a color-coded, real time designation of either: “Open Now”, “Closing Soon”, or ‘Closed”. Hours of operation for that day are displayed at the top with the hours for every day in the week neatly organized in a dropdown menu below.

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Benefit Highlights

Multi-Country

One unified locator providing results in the US, Canada and other territories, featuring multi-language abilities.

Seamless Integration

The locator features a tight integration with the company website, providing a continuous brand experience.

Share a Location

A simple share option in each result card allows customers to easily send dealer information.

Rich Analytics

Built-in reporting includes full details on leads, dealer response times, phone calls and more.

Thriving on mobile

Seamless mobile integrations allows users to scroll through a list of dealer results with ease on all devices.

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Branding & Functionality

Custom branding and functionalities combining company colors, styles and fonts with a locator that provides the best results for customers in a seamless integration.

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Instant Directions to a Dealer

Customers can obtain directions in a new tab, through Google Maps to the nearest dealer. Instantly get your customers to their nearest dealer directly from the locator’s results.

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Easily Capture Customer Information

Customers have a detailed contact form they can fill directly in the results of the locator interface. This gets customer info captured on the spot, streamlining the purchasing process.

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Crowdsourcing with your Network

Dealers can log in and registers themselves, claiming their own profiles and manage them on their own time. Ensure the locator’s information stays accurate and up-to-date effortlessly.

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If I could sum them up in one word it would be service. After working with several other locator services, we changed to MetaLocator. Not only were we working on a tight deadline, our locator had unique requirements as well.

We emailed with questions numerous times and they always promptly responded with insightful suggestions. They even joined our team for a conference call to make sure everyone’s questions were answered. I highly recommend MetaLocator to anyone seeking locator software for their website.

Scott Johnson

PARTNER, KEY MARKETING GROUP

Enterprise Services

Data Automation

Configured daily import jobs to synchronize with Google My Business and a custom database

Custom Styling

Provided custom CSS programming to adhere to client brand standards

Accessibility Audit

Performed a WCAG AA audit and implemented compliant solutions

Project Leadership

Provided a step-by-step implementation plan for the client, including regular standups, timelines and clear oversight.

Cosmetics Company Global Retail Locator

A truly global locator for a globally-dominant cosmetics brand. The locator directs consumers to book appointments, get directions, and contact various location types, all in 28 Languages and 56 Countries.

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Milwaukee, WI 53202

800.231.6526
info@metalocator.com

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