Privacy is a major concern for anyone using the internet, especially when it comes to customer data and information. Locator software provides a platform for lots of potential customers to interact with your business, but customers may have concerns with interacting with locator software due to the nature of what the software does, tracking locations.
Leveraging a user’s location is a common function of any locator software that works effectively. At times, this can make customers interacting with the locator uneasy due to potential privacy concerns. These concerns can be regarding their current location and personal data being detected through the software.
Data security is a must when it comes to locator software. Comprehensive security not only provides protection for your consumer’s data, but it can be used as a way to bring more legitimacy to your brand in the eyes of consumers. Specifically MetaLocator provides the following data privacy protections:
- We anonymize user IP addresses associated with analytics before permanent storage.
- We store user location only in aggregate for reporting and reduce its accuracy.
- We add an extra application layer of encryption to lead data for added redundancy.
- We provide GDPR-compliant discovery, disclosure and deletion tools.
- We provide tools to our customers to integrate with customer-provided privacy compliance tools.
- We optionally truncate phone number data captured in our SMS and IVR products.
MetaLocator ensures consumers the locator software is safe and secure through being SOC 2 compliant. SOC 2 compliance requires annual independent audits of security practices, policies, and procedures. There are two levels of SOC 2 compliance, Type I and Type II. Type one is proof that a company is compliant of the required regulations at one moment in time, while Type II requires a company to be compliant of regulations over a 12 month period. Type II proves not only can a company meet the requirements, but withhold them over time. MetaLocator is compliant in both SOC 2 Type I and Type II.
Protection of private information is another concern with locator software especially when it is being used in a medical context. Provider, physician, or clinic locators can be extremely helpful for those seeking care but oftentimes to find the right care services a user may need to disclose private health information. One way MetaLocator ensures this information stays between the patient and physician is through being HIPAA compliant. HIPAA (The Health Insurance Portability and Accountability Act) is a federal law that requires national standards for protecting sensitive information regarding patient health, preventing patient information from being disclosed without knowledge and consent of the patient.
Data storage is another concern with users interacting with locator software. Consumers may not want their data stored for a significant period of time after interacting with the locator, extended periods of data retention can increase the chances of misuse or unauthorized access. MetaLocator has varying data retention periods based on the type of data collected, but customer provided and user provided data lasts for the contractual customer relationship, plus 90 days. MetaLocator Enterprise customers can customize their data retention periods based on their preferences.
Check out MetaLocator’s software in action by visiting our demos page, featuring demonstrations of our locator software in various configurations.
To learn more about MetaLocator and our products, visit our products page.
Keep up with the latest on MetaLocator by following us on social media.