Those operating in the power sports industry have a lot of unique qualities that make them a prime candidate for using a locator. The first and obvious reason being, the vast dealer networks that many power sports companies have.
Locator applications in the power sports industry include:
- A dealer locator for finding where to buy specific brands and products
- A locator for finding repair centers
- A locator for finding regional sales contact information.
Having a strong locator that serves a variety of audiences is essential for modern power sports brands.
Having a strong, up-to-date, and reliable locator can create a positive brand image within the dealer network but also to consumers that many power sports brands sell to as well. With so many brands and distributors in the power sports industry, it is important for a brand to have a bold and well-established image to help stand out amongst the competition. Providing easy access to authorized dealers is a way for the consumer process and experience to be improved.
Locators for power sports brands can also boost and track sales and customer-service inquiries due to their lead-generation capabilities. With customers having easy access to contacting dealers, it makes purchasing and maintenance needs quicker and more convenient.
What a Good Power Sports Dealer Locator Should Have
An effective locator for a power sports brand should have multiple features to easily navigate the dealer network. A major need is search functionality, this allows users to find dealerships near their location. The search function should be able to search via city and zip code.
Capturing leads is extremely important in the power sports industry. It is common for a majority of business in the industry to come from capturing and converting on inquiries.
MetaLocator provides users with the ability to create a link in the locator that displays a contact form for each location that collects business inquiry information. These leads can then be stored in MetaLocator under the Leads section, users can even have lead information delivered to them via email. To learn more about capturing leads, see the support article.
All power sports locators should contain a map view that is clear for the user to see. A quality map view will make it easier for users to locate the various dealers that are in their area. A power sports dealer locator should also include a detailed list view, enabling the user to see the specifics of each location. This includes: phone numbers, emails, addresses, and website links.
A list view should also show other specifics such as operating hours. MetaLocator has multiple variations of a lost view for users to choose from to best fit their needs.
The option to filter dealerships by product line or brand is another trait a power sports locator should possess. Relevant filtering allows for customers to be quickly directed to the products and sellers they desire, which in turn can boost sales and leave a positive impression on the customer.
Why MetaLocator?
MetaLocator prides itself on two principals. First, to never stop innovating. MetaLocator’s software is always evolving with the goal to go above and beyond the expectations of our customers. MetaLocator embraces customer knowledge. The goal of MetaLocator’s software is to provide a highly effective solution for you.
MetaLocator offers store locator software that can specifically be utilized to enhance any power sports company. MetaLocator offers an easy to use interface as well as a simple set up, along with many other features.
MetaLocator’s store locator software works on any website, such as Shopify, WIX, Squarespace, and WordPress.
To learn more about MetaLocator and our products, visit our products page.