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Window & Door Dealer Locator

MetaLocator was tasked with building a locator for a prominent international Window & Door company. This proved to be one of our most complex enterprise locators to date and one we like to call “five locators in one” since it serves many distinct audiences with a unified user experience. Through this project our team developed custom results ranking logic. The results also highlight featured locations with special branding and display location hours.

Project Objectives

Establish a locator that finds certified contractors.
Create a “Where to Buy” that identifies both authorized retailers and differentiates company owned retail locations.
Distinguish searches based on homeowners versus professionals.
Connect customers with their “best-fit” location in the nearby area, not just the closest location.
Drive the correct audiences to the right resources by avoiding misconnections.

Key Features

Live Search

Results in the area appear in real time as users move the map.

Search Attributes

A multi-audience locator that allows dynamic search options by audience for homeowners, professionals and project type.

Customized Design

Incorporating brand colors, logos and fonts to the locator while maintaining all vital search functionalities.

Certified Contractors

Highlight certified contractors in results with a different map marker color in the results cards based on their level of training and certification.

Prioritization

Sometimes the “closest” location isn’t always the best fit. Ensure your customers are getting the best results in their area based on their searches.

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Location Hours

Display hours of individual locations. This can also include “By Appointment Only” times as well as time gaps when locations are closed during the day for breaks.

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SEO Pages

A dedicated SEO landing page for each location that displays contact information, hours of operation and other information customers need. Makes the individual location searchable on engines such as Google.

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Benefit Highlights

Multi-Country

One unified locator providing results in the US, Canada and other territories.

Seamless Integration

The locator features a tight integration with the company website, providing a continuous brand experience.

Improved SEO

Fully indexable landing pages for each location, providing more contact points on search engines to connect with the target audience through keywords.

Simplified Data Management

MetaLocator synchronized with Google My Business and a client-managed database to create the locator.

Thriving on mobile

High functioning Mobile integration allows for customers to perform searches and find location information efficiently with any device.

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Branding & Functionality

Custom branding and functionalities combining company colors with a locator that can provide results for both homeowners and professionals.

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Audience Segmentation

Allowing direct entry points to audience specific results based on their profession or platform including email, social, mobile, etc.

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Location Specific Details

Details such as installations provided, products sold, and features to provide customers with the best results for their needs in the area.

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MetaLocator has been excellent – from the consideration phase, through to implementation and support, we’ve been pleasantly surprised by both the platform and the team supporting our company.

The implementation team listened carefully to the problems we were looking to solve with our locator tool. Additionally, they were thoughtful in their strategy concerning how the locator should be built to improve the user experience.

Customer Testimonial

Digital Marketing Specialist

Enterprise Services

Data Automation

Configured daily import jobs to synchronize with Google My Business and a custom database

Custom Styling

Provided custom CSS programming to adhere to client brand standards

Accessibility Audit

Performed a WCAG AA audit and implemented compliant solutions

Project Leadership

Provided a step-by-step implementation plan for the client, including regular standups, timelines and clear oversight.

Healthcare Solutions Locator

locator for a prominent healthcare network, featuring over 700 independent physicians and medical facilities.

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Connecting people is our business

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