Local SEO is crucial for getting more visits and sales. If you don’t yet have location pages, creating them will take your local SEO game to the next level. 

Why Is Local SEO Important? 

Did you know that four out of five consumers use search engines to find local information, and 88 percent of Google searches for local businesses result in a call or visit within 24 hours? Local SEO isn’t any less important than regular SEO; forty-six percent of all searches on Google are local searches. More people are conducting local searches with terms such as “near me” and “close by.” Searches with these two terms rose 900 percent in only two years. As a local business, focusing on local SEO is crucial if you want to get ahead of your competition. 

What Are Location Pages? 

Location pages are pages on your website that show customers where your business is located, how to contact you, your opening hours, and a map, so they can find you. You can also include additional information, such as recent photos of your storefront to make it easier to find you, reviews from local customers to increase social proof, and links to your social media profiles or Google My Business (GMB) listing. 

Location pages are important whether you have only one location or several branches. These pages help you get more visits from both returning and new customers. 

Location Pages Attract New Customers

Location pages help new customers find out about you. People who are in your city and searching for the service you offer will be able to find you if your location page shows up on Google. These people might be just a few miles away or even around the corner if you are located on a main street or in a busy commercial area. Seventy-two percent of consumers that did a local search visited a business that was within five miles of their location. 

Location Pages Help Returning Customers Find You

Besides attracting new customers, location pages help existing customers find you. People who visited you a while ago might have forgotten where you are located. Our location pages have map widgets so customers can get driving and walking directions to your store. 

You can also make your location pages shareable so customers can share them with family and friends. Word-of-mouth referrals are important for growing your business. Even people who never bought from you but heard about you from a friend or saw your ad on a local poster or billboard will be able to find you easily. 

Location Pages Boost Website SEO Rankings

According to Moz, having accurate location data on your website is one of the most important factors for improving your organic local SEO rankings. Let’s say you own a jewelry store. When someone searches for “jewelry store near me,” you want your website to show up on the first page of Google. Ninety-two percent of searchers never go past the first page of the Google results, so getting in those top 10 results is non-negotiable. Location pages help you do that.

On your location page, it is important to use accurate NAP data. NAP stands for Name, Address, and Phone Number. In addition, you should use location-specific keywords to boost your rankings (such as “plumbing services in X-city”). Use keywords wisely and don’t overdo it. 

Boost the Rankings of Your Other Listings

In addition to boosting your website’s rankings, creating a location page can help boost your Google My Business ranking. This means that your GMB profile can show up in the “carousel” of 3-7 local businesses that appear before the website results in local searches. This will bring you even more visitors, as many people only use those listings for reference. 

For this to happen, your Name, Address, and Phone information must be identical on both your location page and Google My Business listing. In addition, link to your location page from your Google My Business listing. 

In addition to boosting your Google My Business listing, a location page can help boost your listings on sites such as Yelp. This is because Google’s algorithm will have a better awareness of you. 

Get Listed in Local Directories 

Creating a location page can help you get more visibility. You might get listed in local directories and online yellow papers. Not only will this bring you more exposure, but getting linked to from those directories can boost your own website’s SEO rankings. 

Get Seen in Nearby Cities

Creating location pages can help you appear in the search results in cities that are nearby, even if you don’t have an actual branch there. This is because when something isn’t available in a searcher’s town or village, Google will often show them results from a nearby large city. In addition, you can even create location pages for those nearby towns if the type of business you run is something that people are often willing to commute to get to (such as a dental clinic). 

How Our Location Pages Boost SEO

Our location pages are designed to boost your SEO and make it easy for customers to find you.

With our location pages, you’ll get a custom URL for your locations page. You have a choice: locations.yourwebsite.com or yourwebsite.com/locations. Either way, a custom URL will help you get indexed by the search engines quicker and rank higher. 

An SEO-optimized page with local SEO schema markup will be created for you, with custom branding, content, and calls-to-action. You can even create customizable lead generation or contact forms for each specific location page. You’ll be able to track the performance of your landing pages, see who is visiting them, and more with Google Analytics. 

To get started, all you have to do is upload a list of your locations, along with data such as pictures and location hours. We will create customized, branded location pages for each of your branches. Contact us today so we can help you figure out how to reach your goals.