There are many advantages for a business to join a local chamber of commerce. Some of the positives of a chamber of commerce are the ability to collectively drive business to the area and providing a platform for networking.
An easy way for a chamber of commerce to grow its network of businesses and members is through incorporating a business locator into their website. A business locator can be a tool for residents and visitors to easily find and connect with local businesses.
A local business locator for a chamber of commerce can promote local businesses by making it easier for residents and visitors to find them.This can increase the amount of traffic businesses receive as well as boosting sales. This helps businesses grow and expand, leading to better overall economic development.
Locators can be a tool to help tourism in the area. The locator can help visitors find unique attractions and local businesses. Providing online visitors with information about the local economy can help add another layer of business.
This provides more value to the member businesses and also creates a strong case to draw in new members. Potential new members can see the business advantages the chamber of commerce can achieve through use of a business locator and be more intrigued to join and grow their customer base. An easy way for users to see these advantages is through analytics within the locator. MetaLocator tracks activity inside interfaces to help customers understand their users behavior and the overall performance of the locator. To learn more about MetaLocator analytics, see the support article.
The locator can also help foster partnerships amongst local businesses. The locator can provide a platform for local businesses to identify and partner with local tourism boards, economic development agencies, and other local businesses. It can create opportunities for local businesses to build relationships with one another that can lead to collaborations.
Adding a local business locator to a chamber of commerce website can also enhance the site’s overall online utility as a functional resource to members and the general public.
Features a Good Chamber of Commerce Locator Should Have
A chamber of commerce business locator should have specific features to optimize business and traffic to its member businesses. One of the most important aspects is a strong member profile. The locator should have detailed listings of each member business including: name, address, phone number, website, hours of operation, and even a brief description of products or services.
The chamber of commerce should also have the ability to easily manage member listings and ensure they are up-to-date for any potential visitors. MetaLocator has an easy to use interface allowing for any users to be able to quickly and easily update information within their locators to provide the best and most up-to-date information.
Another positive feature a chamber of commerce locator should have is mobile compatibility. This is important especially for drawing in new visitors to businesses who may be traveling through your area without access to a computer.
Analytics and reporting is another feature of a local business locator that could benefit a chamber of commerce. MetaLocator offers advanced analytics to track user behavior such as clicks to call, emails to leads and many more
Any chamber of commerce business locator should be easily identifiable to users when they enter the page. This can be achieved with MetaLocator. MetaLocator’s Interface Builder allows for users to be able to pick from a plethora of customizable options to create a brand specific locator.
To learn more about MetaLocator’s features and its product, visit our products page.